18 février 2014 ~ 0 Commentaire

Adoption Is Gained By Html5 Amongst Hk Mobile Publishers

CASE STUDY: Expedia shows how apps can work as a branding tool Publishers are placing increasing increased exposure of story-telling and getting people utilizing native portable unit features (touch to contact, location centered, remove, transfer, swipe, etc) and driving calls to action. Promoters are testing the achievement of these cellular advertisements centered on measurements apart from clickthroughrates. Additional measurements being tested include Motion & Proposal Charges and Time Used with the advertising. Proposal Prices on HTML5 cellular rich media ads are on average 10 times higher-than on fixed banner ads. Over 10percent of users spend 15 seconds or more getting with a brandname when found an HTML5 cellular rich media advertisement enabling publishers to create more face time with users. Important brands that have implemented HTML5 cellular rich media advertisements contain Samsung, BMW, Audi, Dior, Canon, Estee Lauder Team, Omega, Lee Jeans, McDonalds, LVMH Group, Ocean Park, Puma and more.

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